01 / About / Our guiding principles
01.1
Be like water.
Find the most efficient way of doing things. Stay adaptable, fluid, and in constant motion.
01.2
Be nice, but be fearless.
Treat everyone with dignity and empathy, and do the right thing, even when it's hard.
01.3
Be curious.
Approach the world from a beginner's mindset; it will keep you creative, eager to learn, and away from preconceptions.
01.4
Check the data.
What is measured can be improved. Numbers are objective, opinions aren't. Use data to guide your assumptions and decisions.
01.5
Do it now and do it right.
Tomorrow never comes, so don't wait for it. Move fast, but never cut corners.
01.6
Free up your time.
Time is finite. If you find yourself consistently repeating the same task and it involves a computer, automate it.